APA (7th ed.) Citation

Tellis, G. J. (1998). Advertising and sales promotion strategy. Addison-Wesley.

Chicago Style (17th ed.) Citation

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Massachusetts: Addison-Wesley, 1998.

MLA (8th ed.) Citation

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Addison-Wesley, 1998.

Warning: These citations may not always be 100% accurate.