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LEADER |
00996nam a2200277 a 4500 |
001 |
GR-Patra10888 |
008 |
991022s gr b 000 b eng d |
020 |
|
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|a 0321014111
|
040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
245 |
0 |
0 |
|a Advertising and sales promotion strategy.
|
260 |
|
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|a Massachusetts :
|b Addison-Wesley,
|c c1998
|
300 |
|
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|a xvii, 483σ.
|
504 |
|
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές
|
650 |
|
0 |
|a Advertising
|
650 |
|
0 |
|a Marketing
|
650 |
|
0 |
|a Sales promotion
|
650 |
|
4 |
|a ΔΙΑΦΗΜΙΣΗ
|
650 |
|
4 |
|a Διαφήμιση
|
650 |
|
4 |
|a Μαρκετινγκ
|
650 |
|
4 |
|a ΠΩΛΗΣΕΙΣ
|
650 |
|
4 |
|a Πωλήσεις
|
700 |
1 |
|
|a Tellis, Gerard J.
|
942 |
|
|
|2 ddc
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_820000000000000_TEL
|7 0
|9 291538
|a LISK
|b LISK
|c BSC
|d 2021-01-17
|e 24
|f 0
|g 0.00
|l 0
|o 658.82 TEL
|p 92410013851
|r 2021-01-17 00:00:00
|t 1
|w 2021-01-17
|y BK15
|x 19991024 0 1
|x GrPaTEI
|
971 |
|
|
|a .b26584037
|b 15-04-20
|c 23-09-16
|
999 |
|
|
|c 170237
|d 170237
|