Advertising and sales promotion strategy.

• Other Authors: Tellis, Gerard J.
• Format: Book
• Language: English
• Published: Massachusetts : Addison-Wesley, c1998
• Subjects: Advertising; Marketing; Sales promotion; ΔΙΑΦΗΜΙΣΗ; Διαφήμιση; Μαρκετινγκ; ΠΩΛΗΣΕΙΣ; Πωλήσεις