APA (7th ed.) Citation

Irwin, McGraw-Hill, Etzel, M. J., Stanton, W. J., & Walker, B. J. (1997). Marketing (11th ed.). Irwin : McGraw-Hill.

Chicago Style (17th ed.) Citation

Irwin, McGraw-Hill, Michael J. Etzel, William J. Stanton, and Bruce J. Walker. Marketing. 11th ed. Boston: Irwin : McGraw-Hill, 1997.

MLA (8th ed.) Citation

Irwin, et al. Marketing. 11th ed. Irwin : McGraw-Hill, 1997.