Marketing.

• Corporate Authors: Irwin, McGraw-Hill
• Other Authors: Etzel, Michael J., Stanton, William J., Walker, Bruce J.
• Format: Book
• Language: English
• Published: Boston : Irwin : McGraw-Hill, c1997 c1997
• Edition: 11th ed.
• Series: McGraw-Hill series in marketing
• Subjects: Advertising; MARKET; Marketing; PRICING; Public relations; Sales; ΑΓΟΡΑ; Δημόσιες σχέσεις; Μαρκετινγκ; ΠΑΡΑΓΩΓΗ; Πωλήσεις; ΤΙΜΟΛΟΓΗΣΗ
• Physical Description: xxi, 624σ. : εικ.
• ISBN: 0070189544