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|a Marketing.
|
| 250 |
|
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|a 11th ed.
|
| 260 |
|
|
|a Boston :
|b Irwin :
|b McGraw-Hill,
|c c1997 c1997
|
| 300 |
|
|
|a xxi, 624σ. :
|b εικ.
|
| 490 |
1 |
|
|a McGraw-Hill series in marketing
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a MARKET
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a PRICING
|
| 650 |
|
0 |
|a Public relations
|
| 650 |
|
0 |
|a Sales
|
| 650 |
|
4 |
|a ΑΓΟΡΑ
|
| 650 |
|
4 |
|a Δημόσιες σχέσεις
|
| 650 |
|
4 |
|a Μαρκετινγκ
|
| 650 |
|
4 |
|a Μαρκετινγκ
|
| 650 |
|
4 |
|a ΠΑΡΑΓΩΓΗ
|
| 650 |
|
4 |
|a Πωλήσεις
|
| 650 |
|
4 |
|a ΤΙΜΟΛΟΓΗΣΗ
|
| 700 |
1 |
|
|a Etzel, Michael J.
|
| 700 |
1 |
|
|a Stanton, William J.
|
| 700 |
1 |
|
|a Walker, Bruce J.
|
| 710 |
0 |
|
|a Irwin
|
| 710 |
0 |
|
|a McGraw-Hill
|
| 830 |
|
0 |
|1 00111676
|1 2001
|a McGraw-Hill series in marketing
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