APA (7th ed.) Citation

Aaker, D. A., Batra, R., & Myers, J. G. (1996). Advertising management (5th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Aaker, David A., Rajeev Batra, and John G. Myers. Advertising Management. 5th ed. New Jersey: Prentice-Hall, 1996.

MLA (8th ed.) Citation

Aaker, David A., et al. Advertising Management. 5th ed. Prentice-Hall, 1996.