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| LEADER |
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GR-Patra10964 |
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|a Advertising management.
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| 250 |
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|a 5th ed.
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| 260 |
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|a New Jersey :
|b Prentice-Hall,
|c c1996
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| 300 |
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|a xii, 754σ. :
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0 |
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|a ΔΙΟΙΚΗΣΗ ΚΑΙ ΟΡΓΑΝΩΣΗ
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4 |
|a Μαρκετινγκ
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4 |
|a Μαρκετινγκ
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|a ΜΜΕ
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| 700 |
1 |
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|a Aaker, David A.
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| 700 |
1 |
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|a Batra, Rajeev
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| 700 |
1 |
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|a Myers, John G.
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