APA (7th ed.) Citation

McDonald, M. H. (1995). Marketing plans: How to prepare them, how to use them (3rd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm H. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Oxford: Butterworth-Heinemann, 1995.

MLA (8th ed.) Citation

McDonald, Malcolm H. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Butterworth-Heinemann, 1995.

Warning: These citations may not always be 100% accurate.