APA (7th ed.) Citation

Beckwith, H. (2002). Selling the invisible: A field guide to modern marketing. Texere.

Chicago Style (17th ed.) Citation

Beckwith, Harry. Selling the Invisible: A Field Guide to Modern Marketing. New York: Texere, 2002.

MLA (8th ed.) Citation

Beckwith, Harry. Selling the Invisible: A Field Guide to Modern Marketing. Texere, 2002.

Warning: These citations may not always be 100% accurate.