The CRM Handbook : A business guide to customer relationship management /

• Main Author: Dyche, Jill
• Format: Book
• Language: English
• Published: Boston : Addison - Wesley, c2002
• Series: Addison - Wesley Information Technology series
• Subjects: Customer relations > Management
• Physical Description: xxiv, 307σ.
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0201730626