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| 008 | 040129s2001 gr g 000 0 gre d | ||
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| 082 | 0 | |a 658.8 |2 21 | |
| 100 | 0 | |a Gower | |
| 245 | 1 | 0 | |a Εφαρμογές μάρκετινγκ / |c Gower ; Επιμέλεια: Michael J. Thomas ; μετάφραση-Απόδοση: Νίκος Σαρρής. |
| 250 | |a 4η έκδ. | ||
| 260 | |a Αθήνα : |b 'Ελλην, |c c2001 | ||
| 300 | |a 591σ. | ||
| 490 | 1 | |a Marketing. 5/ | |
| 500 | |a Τίτλος πρωτοτύπου: Gower handbook of marketing | ||
| 500 | |a Τμήμα Επιχειρηματικού Σχεδιασμού και Πληροφοριακών Συστημάτων: 23296 - 23315 | ||
| 504 | |a Περέχει βιβλιογραφία. | ||
| 610 | 2 | 4 | |a Τμήμα Επιχειρηματικού Σχεδιασμού και Πληροφοριακών Συστημάτων |
| 650 | 4 | |a Μαρκετινγκ | |
| 700 | 1 | |a THOMAS, MICHAEL J. | |
| 700 | 1 | |a Σαρρής, Νίκος | |
| 710 | 0 | |a Ελλην | |
| 710 | 2 | |a Gower Publishing Ltd | |
| 830 | 0 | |1 00116805 |1 2001 |a Marketing |h 5/ | |
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