APA (7th ed.) Citation

Walker, O. C. (2003). Marketing strategy: A decision-focused approach (4th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 4th ed. Boston: McGraw-Hill, 2003.

MLA (8th ed.) Citation

Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 4th ed. McGraw-Hill, 2003.

Warning: These citations may not always be 100% accurate.