Hair, J. F., Bush, R. R., & Ortinau, D. J. (2003). Marketing research: Within a changing information environment (2nd ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationHair, Joseph F., Robert R. Bush, and David J. Ortinau. Marketing Research: Within a Changing Information Environment. 2nd ed. Boston: McGraw-Hill, 2003.
MLA (8th ed.) CitationHair, Joseph F., et al. Marketing Research: Within a Changing Information Environment. 2nd ed. McGraw-Hill, 2003.
Warning: These citations may not always be 100% accurate.