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|a Funtamentals of marketing /
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|a Τμήμα Επιχειρηματικού Σχεδιασμού και Πληροφοριακών Συστημάτων: 24576,24575
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|a Βιβλιογραφία: σ.810-830
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|a Layton, R. A.
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