APA (7th ed.) Citation

Cravens, D. W., Crittenden, V. L., & Lamb, C. W. (2002). Strategic marketing management cases (7th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Cravens, David W., Victoria L. Crittenden, and Charles W. Lamb. Strategic Marketing Management Cases. 7th ed. Boston: McGraw-Hill, 2002.

MLA (8th ed.) Citation

Cravens, David W., et al. Strategic Marketing Management Cases. 7th ed. McGraw-Hill, 2002.