APA (7th ed.) Citation

Perreault, W. D., Jr, & McCarthy, E. J. (2000). Essentials of Marketing: A global-managerial approach (8th ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., Jr, and E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 8th ed. Boston: Irwin/McGraw-Hill, 2000.

MLA (8th ed.) Citation

Perreault, William D., Jr, and E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 8th ed. Irwin/McGraw-Hill, 2000.