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|a Perreault, William D.,
|c Jr.
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|a Essentials of Marketing :
|b A global-managerial approach /
|c William D. Perreault, Jr., E. Jerome McCarthy.
|
| 250 |
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|a 8th ed.
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| 260 |
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|a Boston :
|b Irwin/McGraw-Hill,
|c c2000
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| 300 |
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|a xxvii, [varius pagings]
|a ill. +
|e 1 CD Rom
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| 490 |
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|a The Irwin/McGraw-Hill series in Marketing
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| 500 |
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|a Περιλαμβάνει ευρετήριο.
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| 500 |
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|a Τμήμα Επιχειρηματικού Σχεδιασμού και Πληροφοριακών Συστημάτων: 24841, 24842
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|a Τμήμα Επιχειρηματικού Σχεδιασμού και Πληροφοριακών Συστημάτων
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| 650 |
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0 |
|a Marketing
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| 700 |
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|a McCarthy, E. Jerome
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| 710 |
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|a MCGRAW-HILL.
|b IRWIN
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|1 00116974
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|a McGraw-Hill/Irwin series in marketing
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