Essentials of Marketing : A global-managerial approach /

• Main Author: Perreault, William D., Jr
• Corporate Author: MCGRAW-HILL. IRWIN
• Other Authors: McCarthy, E. Jerome
• Format: Book
• Language: English
• Published: Boston : Irwin/McGraw-Hill, c2000
• Edition: 8th ed.
• Series: McGraw-Hill/Irwin series in marketing
• Subjects: Τμήμα Επιχειρηματικού Σχεδιασμού και Πληροφοριακών Συστημάτων; Marketing