APA (7th ed.) Citation

Arens, W. F. (2002). Contemporary advertising (8th ed.). McGRaw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. 8th ed. Boston: McGRaw-Hill/Irwin, 2002.

MLA (8th ed.) Citation

Arens, William F. Contemporary Advertising. 8th ed. McGRaw-Hill/Irwin, 2002.