Contemporary advertising /

• Main Author: Arens, William F.
• Corporate Author: MCGRAW-HILL. IRWIN
• Format: Book
• Language: English
• Published: Boston : McGRaw-Hill/Irwin, c2002
• Edition: 8th ed.
• Series: McGraw-Hill/Irwin series in marketing
• Subjects: Τμήμα Επιχειρηματικού Σχεδιασμού και Πληροφοριακών Συστημάτων; Advertising