APA (7th ed.) Citation

MCGRAW-HILL. IRWIN & Berkowitz, E. N. (2000). Marketing (6th ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

MCGRAW-HILL. IRWIN and Eric N. Berkowitz. Marketing. 6th ed. Boston: Irwin/McGraw-Hill, 2000.

MLA (8th ed.) Citation

MCGRAW-HILL. IRWIN and Eric N. Berkowitz. Marketing. 6th ed. Irwin/McGraw-Hill, 2000.