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|a 6th ed.
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|b Irwin/McGraw-Hill,
|c c2000
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|a Τμήμα Επιχειρηματικού Σχεδιασμού και Πληροφοριακών Συστημάτων: 24849, 24850
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|a Marketing
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|a Berkowitz, Eric N.
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|a MCGRAW-HILL.
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