APA (7th ed.) Citation

Churchill, G. A., & Peter, P. J. (1998). Marketing: Creating value for customers (2nd ed.). Irwin.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A., and Paul J. Peter. Marketing: Creating Value for Customers. 2nd ed. Boston: Irwin, 1998.

MLA (8th ed.) Citation

Churchill, Gilbert A., and Paul J. Peter. Marketing: Creating Value for Customers. 2nd ed. Irwin, 1998.