Marketing : Creating value for customers /

• Main Author: Churchill, Gilbert A.
• Corporate Author: Irwin
• Other Authors: Peter, Paul J.
• Format: Book
• Language: English
• Published: Boston : Irwin, c1998
• Edition: 2nd ed.
• Series: Irwin series in marketing
• Subjects: Μαρκετινγκ
• Physical Description: 630σ.
• Bibliography: Περιλαμβάνει βιβλιογραφία.
• ISBN: 0071179607