Consumer behavior : Buiding marketing strategy /

• Main Author: Hawkins, Del I.
• Corporate Author: MCGRAW-HILL. IRWIN
• Other Authors: Best, Roger J., Coney, Kenneth A.
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill, c2001
• Edition: 8th ed.
• Series: The Irwin/McGraw-Hill series in marketing
• Subjects: ΚΑΤΑΝΑΛΩΤΕΣ; ΚΑΤΑΝΑΛΩΤΕΣ, ΣΥΜΠΕΡΙΦΟΡΑ ΤΩΝ; Μαρκετινγκ