Sudman, S., & Blair, E. (1998). Marketing research: A problem solving approach. McGraw-Hill.
Chicago Style (17th ed.) CitationSudman, Seymour, and Edward Blair. Marketing Research: A Problem Solving Approach. Boston: McGraw-Hill, 1998.
MLA (8th ed.) CitationSudman, Seymour, and Edward Blair. Marketing Research: A Problem Solving Approach. McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.