Marketing research : A problem solving approach /

• Main Author: Sudman, Seymour
• Corporate Author: McGraw-Hill
• Other Authors: Blair, Edward
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill, c1998
• Subjects: Μαρκετινγκ
• Physical Description: 737σ. + 1δισκέτα
• ISBN: 0071158626; 0079136702