APA (7th ed.) Citation

Perreault, W. D., Jr, & McCarthy, E. J. (2002). Basic marketing: A global-managerial approach (14th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D., Jr, and E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 14th ed. Boston: McGraw-Hill/Irwin, 2002.

MLA (8th ed.) Citation

Perreault, William D., Jr, and E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 14th ed. McGraw-Hill/Irwin, 2002.