Basic marketing : A global-managerial approach /

• Main Author: Perreault, William D., Jr
• Corporate Author: MCGRAW-HILL. IRWIN
• Other Authors: McCarthy, E. Jerome
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill/Irwin, c2002
• Edition: 14th ed.
• Series: McGraw-Hill series in marketing
• Subjects: Marketing; Μαρκετινγκ