APA (7th ed.) Citation

Kinnear, T. C., & Taylor, J. R. (1996). Marketing research: An applied approach (5η εκδ.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. 5η εκδ. New York: McGraw-Hill, 1996.

MLA (8th ed.) Citation

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. 5η εκδ. McGraw-Hill, 1996.