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|a Electronic commerce 2006 :
|b a managerial perspective /
|c Efraim Turban ...[et al].
|
260 |
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|a New Jersey :
|b Pearson,
|c c2006.
|
300 |
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|a xl, 792 σ. :
|b εικ. ;
|c 28 εκ.
|
504 |
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
|
505 |
1 |
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|a Part 1. Introduction to e-commerce and e-marketplaces: Chapter 1. Overview of electronic commerce -- Chapter 2. E-marketplaces: structures, mechanisms, economics, and impacts -- Part 2. Internet consumer retailing: Chapter 3. Retailing in electronic commerce: products and services -- Chapter 4. Consumer behavior, market research, and advertisement -- Part 3. Business-to-business e-commerce: Chapter 5. B2B commerce: selling and buying in private e-markets -- Chapter 6. Public B2B exchanges and support sevices -- Chapter 7. E-supply chains, collaborative commerce, intrabusiness EC, and corporate portals -- Part 4. Other EC models and applications: Chapter 8. Innovative EC systems: from e-government and e-learning to C2C -- Chapter 9. Mobile commerce and pervasive computing -- Part 5. EC support sevices: Chapter 10. E-auctions -- Chapter 11. E-commerce security -- Chapter 12. Electronic payment systems -- Chapter 13. Order fulfillment, eCRM, and other support services -- Part 6. EC strategy and implementation: Chapter 14. E-commerce strategy and global EC -- Chapter 15. Economics and justification of electronic commerce -- Chapter 16. Launching a successful online business and EC project -- Chapter 17. Legal ethical and societal impacts of EC.
|
610 |
2 |
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|a Παράρτημα Αμαλιάδος.
|b Τμήμα Εφαρμογών Πληροφορικής στη Διοίκηση και την Οικονομία
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650 |
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0 |
|a Electronic commerce
|
650 |
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0 |
|a Electronic commerce
|x Management
|
650 |
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4 |
|a Ηλεκτρονικό εμπόριο
|
650 |
|
4 |
|a Ηλεκτρονικό εμπόριο
|x Διοίκηση και οργάνωση
|
700 |
1 |
|
|a King, David
|
700 |
1 |
|
|a Lee, Jae
|
700 |
1 |
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|a Turban, Efraim
|
700 |
1 |
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|a Viehland, Dennis
|
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