Electronic commerce 2006 : a managerial perspective /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Άλλοι συγγραφείς: King, David, Lee, Jae, Turban, Efraim, Viehland, Dennis
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: New Jersey : Pearson, c2006.
Θέματα:
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245 1 0 |a Electronic commerce 2006 :  |b a managerial perspective /  |c Efraim Turban ...[et al]. 
260 |a New Jersey :  |b Pearson,  |c c2006. 
300 |a xl, 792 σ. :  |b εικ. ;  |c 28 εκ. 
504 |a Περιλαμβάνει βιβλιογραφίες και ευρετήριο. 
505 1 |a Part 1. Introduction to e-commerce and e-marketplaces: Chapter 1. Overview of electronic commerce -- Chapter 2. E-marketplaces: structures, mechanisms, economics, and impacts -- Part 2. Internet consumer retailing: Chapter 3. Retailing in electronic commerce: products and services -- Chapter 4. Consumer behavior, market research, and advertisement -- Part 3. Business-to-business e-commerce: Chapter 5. B2B commerce: selling and buying in private e-markets -- Chapter 6. Public B2B exchanges and support sevices -- Chapter 7. E-supply chains, collaborative commerce, intrabusiness EC, and corporate portals -- Part 4. Other EC models and applications: Chapter 8. Innovative EC systems: from e-government and e-learning to C2C -- Chapter 9. Mobile commerce and pervasive computing -- Part 5. EC support sevices: Chapter 10. E-auctions -- Chapter 11. E-commerce security -- Chapter 12. Electronic payment systems -- Chapter 13. Order fulfillment, eCRM, and other support services -- Part 6. EC strategy and implementation: Chapter 14. E-commerce strategy and global EC -- Chapter 15. Economics and justification of electronic commerce -- Chapter 16. Launching a successful online business and EC project -- Chapter 17. Legal ethical and societal impacts of EC. 
610 2 4 |a Παράρτημα Αμαλιάδος.  |b Τμήμα Εφαρμογών Πληροφορικής στη Διοίκηση και την Οικονομία 
650 0 |a Electronic commerce 
650 0 |a Electronic commerce  |x Management 
650 4 |a Ηλεκτρονικό εμπόριο 
650 4 |a Ηλεκτρονικό εμπόριο  |x Διοίκηση και οργάνωση 
700 1 |a King, David 
700 1 |a Lee, Jae 
700 1 |a Turban, Efraim 
700 1 |a Viehland, Dennis 
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