Electronic commerce 2006 : a managerial perspective /

• Άλλοι συγγραφείς: King, David, Lee, Jae, Turban, Efraim, Viehland, Dennis
• Μορφή: Βιβλίο
• Γλώσσα: English
• Έκδοση: New Jersey : Pearson, c2006.
• Θέματα: Παράρτημα Αμαλιάδος. > Τμήμα Εφαρμογών Πληροφορικής στη Διοίκηση και την Οικονομία; Electronic commerce; Electronic commerce > Management; Ηλεκτρονικό εμπόριο; Ηλεκτρονικό εμπόριο > Διοίκηση και οργάνωση

Πίνακας περιεχομένων:

• Part 1. Introduction to e-commerce and e-marketplaces: Chapter 1. Overview of electronic commerce
• Chapter 2. E-marketplaces: structures, mechanisms, economics, and impacts
• Part 2. Internet consumer retailing: Chapter 3. Retailing in electronic commerce: products and services
• Chapter 4. Consumer behavior, market research, and advertisement
• Part 3. Business-to-business e-commerce: Chapter 5. B2B commerce: selling and buying in private e-markets
• Chapter 6. Public B2B exchanges and support sevices
• Chapter 7. E-supply chains, collaborative commerce, intrabusiness EC, and corporate portals
• Part 4. Other EC models and applications: Chapter 8. Innovative EC systems: from e-government and e-learning to C2C
• Chapter 9. Mobile commerce and pervasive computing
• Part 5. EC support sevices: Chapter 10. E-auctions
• Chapter 11. E-commerce security
• Chapter 12. Electronic payment systems
• Chapter 13. Order fulfillment, eCRM, and other support services
• Part 6. EC strategy and implementation: Chapter 14. E-commerce strategy and global EC
• Chapter 15. Economics and justification of electronic commerce
• Chapter 16. Launching a successful online business and EC project
• Chapter 17. Legal ethical and societal impacts of EC.