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|a Zikmund, William G.
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|a Exploring marketing research /
|c William G. Zikmund.
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| 250 |
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|a 8th ed.
|
| 260 |
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|a Ohio :
|b Thomson,
|c c2003
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| 300 |
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|a xxi, 744 σ. :
|b exh., πίν.
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|a Includes bibliography: [p. 729-738] and index
|
| 610 |
2 |
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|a Παράρτημα Αμαλιάδος.
|b Τμήμα Εφαρμογών Πληροφορικής στη Διοίκηση και την Οικονομία
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| 650 |
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0 |
|a Marketing research
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| 650 |
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|a Έρευνα μαρκετινγκ
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| 710 |
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|a Thomson/South-Western
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