Schultz, D. E., Petrison, L., & Robinson, W. A. (1998). Sales promotion essentials: The 10 basic sales promotion techniques....and how to use them (3rd ed.). NTC Business Books.
Chicago Style (17th ed.) CitationSchultz, Don E., Lisa Petrison, and William A. Robinson. Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques....and How to Use Them. 3rd ed. Lincolnwood, Ill.: NTC Business Books, 1998.
MLA (8th ed.) CitationSchultz, Don E., et al. Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques....and How to Use Them. 3rd ed. NTC Business Books, 1998.
Warning: These citations may not always be 100% accurate.
