APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2006). Marketing: Concepts and strategies. Houghton Mifflin Company.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. Boston New York: Houghton Mifflin Company, 2006.

MLA (8th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. Houghton Mifflin Company, 2006.