Bateson, J. E. G., & Hoffman, K. D. (1999). Managing services marketing: Text and readings. The Dryen Press : Harcourt Brace College Publishers.
Chicago Style (17th ed.) CitationBateson, John E. G., and K. Douglas Hoffman. Managing Services Marketing: Text and Readings. Orlando: The Dryen Press : Harcourt Brace College Publishers, 1999.
MLA (8th ed.) CitationBateson, John E. G., and K. Douglas Hoffman. Managing Services Marketing: Text and Readings. The Dryen Press : Harcourt Brace College Publishers, 1999.
Warning: These citations may not always be 100% accurate.
