APA (7th ed.) Citation

Belch, G. E., & Belch, M. A. (2004). Advertising and promotion: An integrated marketing communications perspective (6th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. Boston: McGraw-Hill, 2004.

MLA (8th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. McGraw-Hill, 2004.