Advertising and promotion : an integrated marketing communications perspective /

• Main Author: Belch, George E. (George Edward), 1951-
• Other Authors: Belch, Michael A. (συγγραφέας.)
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill, c2004.
• Edition: 6th ed.
• Series: McGraw-Hill/Irwin series in marketing
• Subjects: Advertising.; Communication in marketing.; Sales promotion.; Διαφήμιση.; Επικοινωνία στο μάρκετινγκ.; Προώθηση πωλήσεων.