Living the brand : How to transform every member of your organization into a brand champion /

• Main Author: Ind, Nicholas
• Corporate Author: Kogan Page
• Format: Book
• Language: English
• Published: London : Kogan Page, c2004
• Edition: 2nd ed.
• Subjects: Παράρτημα Αμαλιάδος. > Τμήμα Εφαρμογών Πληροφορικής στη Διοίκηση και την Οικονομία; Brand name products; Business names; Corporate image; Management > Employee participation