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|a Zeithaml, Valarie A.
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|a Services markeing :
|b Integrating customer focus across the firm /
|c Valarie A. Zeithaml, Mary Jo Bitner.
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250 |
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|a 3rd ed.
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260 |
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|a Boston :
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|c c2003
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|a xx, 668 σ. :
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|a Περιλαμβάνει ευρετήριο.
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|a Παράρτημα Αμαλιάδος.
|b Τμήμα Εφαρμογών Πληροφορικής στη Διοίκηση και την Οικονομία
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650 |
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|a Customer services
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|a Marketing
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|a Service industries
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650 |
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|a Μαρκετινγκ
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650 |
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|a Υπηρεσίες πελατών
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700 |
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|a Bitner, Mary Jo
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710 |
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|a McGraw-Hill
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