|
|
|
|
| LEADER |
01457nam a2200313 a 4500 |
| 001 |
GR-Patra25229 |
| 008 |
080417s2004 enk g b 001 0 eng d |
| 020 |
|
|
|a 0749442840
|
| 040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
| 040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
| 082 |
|
0 |
|a 658.8343
|2 22
|
| 100 |
1 |
|
|a Lindstrom, Martin
|
| 245 |
1 |
0 |
|a Brand child :
|b Remarkable insights into the minds of today's global kids and their relationships with brands /
|c Martin Lindstrom with Patricia B. Seybold ; Research and strategy support by: Millward Brown.
|
| 260 |
|
|
|a London :
|b Kogan Page,
|c 2004
|
| 300 |
|
|
|a xxviii, 321 σ. :
|b εικ.
|
| 504 |
|
|
|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
|
| 610 |
2 |
4 |
|a Παράρτημα Αμαλιάδος.
|b Τμήμα Εφαρμογών Πληροφορικής στη Διοίκηση και την Οικονομία
|
| 650 |
|
0 |
|a Advertising and children
|
| 650 |
|
0 |
|a Brand name products
|
| 650 |
|
0 |
|a Child consumers
|
| 650 |
|
0 |
|a Marketing research
|
| 650 |
|
4 |
|a Διαφήμιση και παιδιά
|
| 650 |
|
4 |
|a Έρευνα μαρκετινγκ
|
| 700 |
1 |
|
|a Seybold, Patricia B.
|
| 710 |
0 |
|
|a Kogan Page
|
| 942 |
|
|
|2 ddc
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_834300000000000_LIN
|7 1
|9 306820
|a LISK
|b LISK
|c BSC
|d 2021-01-17
|e 24
|f 0
|g 0.00
|l 0
|o 658.8343 LIN
|p 92410039052
|r 2021-01-17 00:00:00
|t 1
|w 2021-01-17
|y BKN
|x 20080417 0 0
|x GrPaTEI
|
| 971 |
|
|
|a .b26728011
|b 08-10-20
|c 26-09-16
|
| 999 |
|
|
|c 177216
|d 177216
|
