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|a Lane, Ronald W.
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|a Kleppner's advertising procedure /
|c W. Rinakd Kane,Karen Whitehill King, J. Thomas Russell.
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|a 16th ed.
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|a New Jersey :
|b Pearson,
|c c2005
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|a 766 σ.
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|c εικ.
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|a Includes bibliography: [p. 747-755] and index
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|a Παράρτημα Αμαλιάδος.
|b Τμήμα Εφαρμογών Πληροφορικής στη Διοίκηση και την Οικονομία
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|a Advertising
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4 |
|a Διαφήμιση
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|a Russell, Thomas J.
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|a Whitehill King, Karen
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