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|a McNeil, Ruth
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|a Business to business market research :
|b understanding and measuring business markets /
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|a London :
|b Kogan Page,
|c c2005
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|a x, 310 σ. :
|b εικ., πίν.
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|a Market research in practice series
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|a Includes bibliography: [p. 299-301] and index
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|a Παράρτημα Αμαλιάδος.
|b Τμήμα Εφαρμογών Πληροφορικής στη Διοίκηση και την Οικονομία
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|a Industrial marketing
|x Research
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