APA (7th ed.) Citation

Lovelock, C., & Wirtz, J. (2004). Services marketing: People, technology, strategy (5th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. Upper Saddle River: Prentice Hall, 2004.

MLA (8th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th ed. Prentice Hall, 2004.