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|a Belch, George E.
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|a Advertising and promotion :
|b an integrated marketing communications perspective /
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|a 7th ed.
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|c c2007.
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|a xxvi, 820 σ. :
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 763-789) και ευρετήρια.
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|a Belch, Michael A.
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