APA (7th ed.) Citation

Zikmund, W. G., Gilbert, F. W., & McLeod, R. (2003). Customer relationship management: Integrating marketing strategy and information technology. Wiley.

Chicago Style (17th ed.) Citation

Zikmund, William G., Faye W. Gilbert, and Raymond McLeod. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Hoboken, N.J.: Wiley, 2003.

MLA (8th ed.) Citation

Zikmund, William G., et al. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Wiley, 2003.