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|a 658.812
|2 23
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| 100 |
1 |
|
|a Zikmund, William G.
|9 197845
|e συγγραφέας.
|
| 245 |
1 |
0 |
|a Customer relationship management :
|b integrating marketing strategy and information technology /
|c William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
|
| 260 |
|
|
|a Hoboken, N.J. :
|b Wiley,
|c c2003.
|
| 300 |
|
|
|a xix, 179 σ. :
|b εικ. ;
|c 24 εκ.
|
| 504 |
|
|
|a Περιλαμβάνει βιβλιογραφίες και ευρετήρια.
|
| 650 |
|
4 |
|a Διαχείριση πελατειακών σχέσεων
|9 157934
|
| 700 |
1 |
|
|a Gilbert, Faye W.
|9 197847
|e συγγραφέας.
|
| 700 |
1 |
|
|a McLeod, Raymond
|9 18713
|e συγγραφέας.
|
| 942 |
|
|
|2 ddc
|c BK
|
| 998 |
|
|
|c ΜΠΟΥΡΑΣ
|d 2023-05
|
