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|a Hollensen, Svend
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|a Marketing management :
|b A relationship approach /
|c Svend Hollensen.
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260 |
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|a Harlow :
|b Prentice Hall,
|c 2003
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300 |
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|a xxvi, 787 σ. :
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|e 1 dvd
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500 |
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|a DVD: Marketing in practice case studies.
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504 |
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
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610 |
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|a Παράρτημα Αμαλιάδος.
|b Τμήμα Εφαρμογών Πληροφορικής στη Διοίκηση και την Οικονομία
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650 |
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0 |
|a Marketing
|x Management
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|a Relationship marketing
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