Principles of advertising : a global perspective /

• Main Author: Lee, Monle (συγγραφέας.)
• Other Authors: Johnson, Carla, 1944- (συγγραφέας.)
• Format: Book
• Language: English
• Published: New York : Haworth Press, c2005.
• Edition: 2nd ed.
• Subjects: Διαφήμιση